.new look pitch.
Pitching for New Look was fast, hard but more importantly… properly fun. They were looking for a video content partner so, working in a small group we made content for two rounds of creative. End the result? Well, we didn’t get it. With New Look facing financial troubles I don’t think anyone won the business, but hey... we did get some lovely pieces of our work out the back of it.
Concept (as a team) | Art Direction
Our brief was simple. Show New Look how you could bring to life a pair of shoes.
But we didn’t want to go in with moodboards to show what we would do... We wanted to show them what we could do… so, we made it. As a small team we concepted the video and then shot it. Our social strategist made the music, our designer edited it and we made it through to the next round of the pitch.
For the next round we pushed the concept video one step further, creating a strong female rule breaker who went round the city marching to the beat of her own drum. We then worked with the delightful Director Wilson Hennessy to create the video, as well as gifs and stills of the shoe in action.