Sainsbury’s Xmas Social

Role: Concept | Agency: Zest (their In-house agency)
To showcase this year’s Taste The Difference Christmas range, I played on a simple truth: when it tastes this good… you can’t help but eat it before you’re supposed to. 

The pigs in blankets that never make it to the table
The turkey that everyone tries to pick at
The beef sauce you drown your plate in
The party food that doesn’t make a lap of the room

Big thanks to the wonderful team at Zest. Isabella, Gem, Anna, Marty, j’adore you all.
And massive kudos to the client for approving this gem of a moment: