THE BODY SHOP

Role: Concept (art & copy) | Agency: In-house at The Body Shop

Flipping the Bunny

When the UK government quietly lifted the ban on animal testing, I was at The Body Shop. I pitched an idea for a social movement where activists, celebs, and the public stuck two fingers up in selfies—creating rabbits to flip the bunny.

The goal? To generate noise, awareness, and even pressure the government to reconsider.
My CD loved it. But, the leadership sadly deemed it 'too activist' and put out a written statement instead.