DYSON

THE DYSON AIrWRAP

concept development + art direction + Copywriting

To show the breadth of styles women can achieve from the Dyson Airwrap, we created social ads showing women sporting different styles, for different days of the week. Thanks to Odelay films, Director Ben Faulk, and DOP Tony C Miller.

cooking campaign

concept + art direction

To increase awareness of indoor pollutants, I created a campaign that focused on the pollutants people are aware of – lingering food odours.

Dyson loves a banner – so, instead of shooting the product in the kitchen and then it becoming teeny tiny in certain formats, I suggested a new modular format where the product could be moved and scaled so it was still the hero in each format.

This meant we’d only need one shot for the all the assets. For the video assets we made simple cinemagraphs of the odour being removed, and in the stills we added an arrow into the odour to show it was being sucked into the machine.

OOH for italy

art direction

Italy loves a big, beautiful, OOH. Working with Artworker Mark Rochester, we created large format OOHs to support the launch of the Supersonic hairdryer.