.LIDL HALLOWEEN.

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CoNCEPT & art direction of tarot cards

LIDL wanted to raise hell on Halloween, by creating a range of Tarot Cards to promote 'Monster Market', their Halloween product range. I had the delightful job of concepting 12 creepy characters and then worked with illustrator Vanessa Branchi to bring these to life (or death).

 
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LIDL's Halloween Canvas

After clicking on the social post, users were served a spooky deck of Tarot cards, where they had three different cards to choose from. Each card had a different character, and of course, a LIDL product that reflected that card. There were three chances to pick cards, making sure we showed off the range of LIDL products.