LIDL HALLOWEEN

CoNCEPT + art direction (of tarot cards)

To promote LIDL’s 'Monster Market' product range we raised hell with a social tarot card reader. I had the delightful job of concepting the 12 illustrations for the cards; which were beautifully illustrated by Vanessa Branchi.

After clicking on the social post, users were served a spooky deck of Tarot cards, where they had three different cards to choose from. Each card had a different character, and of course, a LIDL product that reflected that card.