concept | art direction
When I first started at Iris, I worked solely on the Philips social account. These are a few of my favourite projects.
Philips hue is at the cutting edge of the technology... but the light-shades they sit in? - not so much. We asked our existing hue customers to share photos of theirs on Instagram with the hashtag #50ShadesOfHue. The weirdest light-shades won more bulbs.
NEW YEARS SOCIAL
New Years Resolutions usually involve getting fit or eating less... But how about if we just made more time for each other? I created a series of social posts that instead made our start of year communications about being happy and healthy as a family.
photography for social
Whilst working on Philips' social accounts, I created a new suite of images for Philips hue showcasing how they work with smart devices and to introduce hue tap - a kinectic light swtich that you can programme to your favourite hue colour light combinations. Working with photographer Jason Knott I created the concepts for each image, and worked across casting and styling the sets. These photographs ran across social and web.