DYSON x POLAND’S next top modeL

creative lead + copy + art direction

For Poland’s Next Top Model, we not only had model Karolina Kuczynska to work with, but also Hair Stylist Marta Zawislanska, as she was a judge on that episode. As a Dyson Ambassador with a huge social following, it made sense for her to be the Dyson expert for this campaign.

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With a much smaller budget than GNTM, I created a long form video where Marta styles Karolina’s hair backstage before her Dyson photoshoot. Here she teaches Karolina about her hair type, styling with less heat, and how the Dyson Airwrap uses air to style. I then made a snappy social edit to link to the longer edit on dyson.pl too.