FLIP THE BUNNY

When the UK government lifted the ban on animal testing, I working at The Body Shop. I pitched the idea of flipping the bunny; where we created a rabbit drawing a face on our hands as we took a selfie sticking two fingers up to camera. 

My plan was to get the leadership team, activists, ambassadors, and the general public to share their selfies flipping the bunny to generate awareness that the ban had been lifted, and even pressure the government to reconsider.

My CD loved it, but sadly the top leadership team deemed it 'too activist', choosing to put out a statement opposing the decision instead.