illustration | art direction
Badass Gal was set up on International Women’s Day in 2018. Their mission - to celebrate women not just for one day of the year, but every day. Focusing on junior and graduate talent, they promoted a single Badass Gal every day to celebrate their amazing achievements.
With their one year anniversary coming up, Badass Gal asked photographer Marc Hayden and myself if we would help them celebrate all the nominated women with an exhibit.
#BadassBecause is a celebration of women who are not afraid to say why they’re bloody great. Marc Hayden photographed all 43 women (including me), and then I illustrated their own reasons why they’re Badass on top of their portraits. I wanted each portrait to feel individual to them, so created each quote, coloured accent illustration and background pattern from scratch.
Badass Gal pulled out all the stops, securing a partnership with fashion brand Nobody’s child to use their studio, as well as Adobe for all the printing and Twitter to host the exhibit. We sold out in less than 30 minutes and decided to extend the exhibit to two nights.
The event was incredible. Revealing all the portraits to the Badass Gals was truly magical and thankfully they loved them! Throughout the evening we had inspirational talks about being badass from the women nominated, and I even took the stage to chat about my side hustles, which was a terrifying but also delightful experience.
The exhibit is currently been shown in WeWork offices across London, for those who fancy a gander.